Real estate market trends naturally vary over time, although this is not particularly true in the luxury segment .
In a pandemic situation, many would expect a slowdown in demand for this type of property, directly impacting owners, real estate consultants and investors. However, the exclusivity nature continues to arouse and even accentuate the interest of potential buyers.
Find out the reasons that, even in an adverse context, explain the vitality of this niche. Understand the trends in the real estate market that you can count on!
Favorable internal environment
In quantitative terms, the fluctuations resulting from the COVID-19 pandemic occurred across the international panorama. Portugal was, therefore, no exception, but managed to carry out rigorous management of the outbreak, widely praised globally.
The public perception of the country is quite favorable, providing security for external and internal investors. Additionally, security , geographic position , gastronomy , hospitality , cost of living and climate are other characteristics highly valued by buyers.
Stability associated with the market
Luxury properties are seen as tangible assets capable of ensuring security for any investor. Considering the standard behavior of the target of this type of properties, which remains active in the search for profitable business opportunities , the market does not foresee any weakening in the future.
Strong bet on digital
Adaptation is, more than ever, the real watchword and, therefore, a trend in the real estate market in 2021. Progressively, countless activities have penetrated and cemented their position in the digital world.
Given their permanent contact with clients, real estate consultants also adapted quickly to the demands of this pandemic period. Without any major surprises, there was a strong presence of businesses in the luxury real estate sector.
Taking advantage of the multiple potential offered by online , professionals operating in the sector have reinforced their network of contacts . In parallel, they provided continuous support to investors and diversified the formats of property visits .
Remarkable customization
The personalized and integrated offer, capable of combining real estate mediation services with construction and credit intermediation, can never be relegated to the background.
This trend in the luxury real estate market ended up intensifying with the migration to digital and the strengthening of the positioning of brands operating in the market.
Attracting customers is increasingly a detailed process and the advertising of exclusive homes follows precisely defined segmentation criteria. The use of multimedia content and messages adapted for particular target audiences is also a constant.
Redefining the concept of luxury
It is undeniable that the concept of luxury takes on a different definition and greater scope these days. As the result of a gradual process, the meaning of luxury distances itself from large monetary values, being fundamentally seen as a celebration of a way of life .
Comfort and well-being associated with profitability potential
From the point of view of a pure investor, the possibility of appreciation and profitability through a premium property is of vital importance. For the buyer who purchases a luxury home for personal living purposes, an exceptional level of comfort is essential.
In addition to excellent finishes and the desire for infrastructures that enable the integration of cutting-edge technology , the proximity to natural spaces and open outdoor spaces are also highly sought after, especially in the city environment, having become a trend in the luxury real estate market. .
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